What is MO/Pull SMS?

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MO message stands for “mobile originated” messaging. This type of message refers to a message sent from a mobile phone.

There are multiple generic use cases which can be integrated through Short code/ Long Code Pull Service:

ü  Mobile Number verification / Device binding

ü  Balance Information through request.

ü  Last Transaction details

ü  Product Information

ü  Lead capturing

ü  Customer data capturing

ü  Specific Information as per business use case etc