Why are my emails landing in spam?

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You need to follow some standard practices to improve the deliverability and Inbox placement ratio:

Maintain the data hygienic and template content.

Always try to use a text emailer instead of using more images. If you want to use image and the content then there should be a ratio of 60:40. (60 % Image and 40% content or it’s vice versa).

Use only Authenticated domain for sending the mailers.

Data should be opt-in and user consent.

Avoid using spamming words, the template should be in proper format and should be responsive for all devices.

The subject line should be attractive and match with template content. Don’t use questionnaires and spamming words in the subject line.